Corporate Profile, Mission, Vision, Dial An Angel, Australia | DIAL-AN-ANGEL

Corporate Profile, Mission, Vision, Dial An Angel, Australia | DIAL-AN-ANGEL

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DIAL-AN-ANGEL® still leading the charge after four decades

Founded in March 1967 by Dena Blackman, DIAL AN ANGEL grew quickly from a one person, one-telephone office in Lindfield to offices nationwide, three of which are franchises. The Company now employs around 50 full-time staff with over 10,000 registered Angels® providing quality home and family care to tens of thousands of satisfied clients.

Our Statement of Intent (aka Mission Statement) is: 

"To provide in a professional manner, care without compromise and quality support services at realistic and affordable rates."

Dena commenced the business on a $200 bank loan whilst caring for her three young children. To put Dena’s achievement into perspective it was only one year after the removal of the marriage bar in the Commonwealth Public Service that required all women once they were married to retire from the workforce. Moreover, it took until 1971 for the first bank to provide a loan to women without a male guarantor.

DIAL-AN-ANGEL has always been a family affair. Four generations of Dena's family have been involved in the business over more than four decades, including Dena’s mother and three daughters. A vital ingredient in the success of the business is Dena's belief that a family business is the crossroad of two amazing and unparalleled experiences. One experience is the raising and nurturing of a family -- spouse, children, grandchildren and others - through a lifetime of ups and downs, frustrations, and achievements. The other is the building and nurturing of a business as a livelihood and an expression of personal vision and achievement – through a lifetime of ups and downs, frustrations, and achievements.

A new chapter in the DIAL-AN-ANGEL success story

2003 marked a much-anticipated date at DIAL-AN-ANGEL with Danielle Robertson, Dena’s third daughter, assuming the role of CEO for the Pty Limited company. Danielle believes that a vital ingredient in the continued success of the business is the company’s assertion that field Angels® should regard their vocation as being honourable, valuable to the entire community and as a real skill. There are no “down-trodden Sadies” registered with DIAL-AN-ANGEL because DIAL-AN-ANGEL staff demand that clients treat the Angels® with consideration and courtesy.

High standards in conditions and remuneration have been established and unreasonable requests and unfair practices are actively discouraged. Once again DIAL-AN-ANGEL finds itself at the leading edge by recognising the valuable contribution that visiting angels who work as little as three hours a week can make to the workforce.

"Our strategic vision for the future is to maintain our position as market leaders by recruiting only the best Angels®, exceeding our clients expectations based on the quality of our services and building a corporate culture of staff who are committed to the goals of the organisation and their own development," said Danielle Robertson, CEO, DIAL-AN-ANGEL Pty Limited.

About DIAL-AN-ANGEL Pty Limited

DIAL-AN-ANGEL Pty Limited is a private, family owned and operated Australian company. It is the only national agency specialising in the provision of home and family care. The company provides assistance with all home-based services, housekeeping & cleaning, childcare & babysitting, eldercare-at-home®, in-home nursing, garden and home maintenance, pet care, caretaking, Medico Legal reporting, home and corporate functions.

A wide range of story ideas and photos are available for publication.

Contact us for a free, no-obligation quote or to make a general enquiry.

When you seek only the best, it has to be from DIAL-AN-ANGEL.

Our friendly and experienced co-ordinators are ready to help.
Simply call 1300 721 111.

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