Landmark 43 successful years in business

11 June 2010

DIAL-AN-ANGEL soars to new heights in 2010

Nothing could have confirmed the need for DIAL-AN-ANGEL’s home care and family support services more than the last nervous 12 months. As most businesses faltered DIAL-AN-ANGEL operated through the recession with a newfound determination and recently celebrated 43 years in business. As the economy turns the corner, the CEO, Danielle Robertson, is ready to take DIAL-AN-ANGEL to new heights in 2010 and beyond.

The phones may have been a little quieter than usual but the general demand for cleaners, babysitters, carers, and nurses did not disappear during the financial crisis. Much like her mother, Dena Blackman, (who started DIAL-AN-ANGEL with a $200 bank loan in 1967), Danielle’s drive, and talent ensured that she made the best of the quieter times during the recession. “We spent a considerable amount of time working on the new strategic plan. It includes an overhaul of the IT infrastructure and updating operational processes. A new Finance Manager has been engaged and a Chief Operations Officer appointed to oversee the national operation of the Group of Companies. Our marketing plan for the year is ready to implement as Sales and Recruitment have been ramped up and revitalised” says Ms Robertson.

The prospect of these changes has amplified Danielle’s confidence to push forward in a direction that had been tentatively explored in 1972. Dena coined the phrase “Keep your staff where they belong – at work!” but at that time corporations were not yet ready to assist their staff with home support services. “Keeping professionals at work is essential to moving the economy forward so we started seriously proposing corporate services in the past 12 months. Many forward thinking legal firms and far-sighted corporations have already engaged DIAL-AN-ANGEL to provide their employees with emergency in-home support including childcare, eldercare and domestic assistance.”

Today, absenteeism costs Australian industry $7 billion annually. Parents experience enormous strains caused by the conflict of career and family life. Companies who want to ensure that tight deadlines are met in a competitive non-stop marketplace have started offering staff incentives and rewards. Supporting their valued staff by providing emergency childcare, eldercare or other family support services may be the perfect solution to reduce absenteeism and lower the major stresses experienced by employees. As Australia moves towards a skills shortage keeping the right trained staff in their jobs will be a critical business challenge for companies.

DIAL-AN-ANGEL has had a number of Corporations add home and family care to their Employee Benefit Program, offering discounted services and utilising gift vouchers as staff incentives. These company’s know that in order to keep their employees happy at work they need to help them create a positive work-life balance.

DIAL-AN-ANGEL has developed from a one person, one telephone office in 1967 to a highly regarded, national leader in home and family care, servicing private individuals and corporations alike. DIAL-AN-ANGEL looks forward to a year of confidence and growth.

About DIAL-AN-ANGEL Pty Limited

DIAL-AN-ANGEL is the only national agency that has looked after busy families in Australia since 1967. Live-in as well as Visiting AngelsTM undertake all manner of home-based services including: domestic housekeeping & cleaning, child care, babysitting, in-home nursing, disability care, eldercare-at-home®, supervised contact visits, garden & home maintenance, pet care, caretaking and home & corporate functions. Corporate Incentive programs can be developed for any business or corporate service provider.

DIAL-AN-ANGEL has offices in Sydney, Melbourne, Perth, Adelaide, Brisbane, Gold Coast, Newcastle, Gosford, and Canberra. A wide range of story ideas and photos are available for publication. Contact 02 9362 4225.